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Home Improvement Edition
The complete field guide for in-home improvement salespeople. A 6-stage selling system, 37 tie-downs, 100+ objection responses, 14 commitments, and 5 closing techniques including the Lost Key Close. Every technique has a WHY IT WORKS explanation. The RAISE objection-handling framework, Pro Tips, Don't Be That Person warnings, and fillable notes pages throughout.
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19 books planned across 5 categories. More added regularly.